Now that's buying power. A female-dominated audience drove Twilight's opening weekend to among the biggest in Hollywood history: a $70.6 million Friday-Sunday gross, per studio estimates.
"This is a game-changer. This is an industry-changing performance," Exhibitor Relations analyst Jeff Bock said today. "…With the success of Sex and the City, and Mamma Mia!, we've awoken a sleeping giant at the box office."
Exit polling showed 75 percent of Twilight's audience was female. Box office stats show the movie is the biggest opener for a movie directed by a woman (Catherine Hardwicke).
The vampire romance also played well to the young—overall, 55 percent of ticket buyers were under age 25.
- Twilight, $70.6 million
- Quantum of Solace, $27.4 milliion
YES LADIES AND GENTLEMEN, TWILIGHT TOPPED THE NEW JAMES BOND MOVIE!
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